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The Source was created in 2009 offering 5-7 weekly stories on all things transportation happening at Metro. The news arm of the Agency, Pulitzer Prize winning and Community leaders were brought onboard to provide balanced messaging.
It quickly grew in popularity and other than the Metro Trip Planner tool that provides over a million successful itineraries per day, the Source is the most popular online presence for the Agency.
But, due to no fault of anyone, the site’s core technology became outdated, and these deprecated features pose a security and uptime risks increasing.
The solution, which lauched in 2024 leverages:
- Updates to WordPress for a modern editing environment that make creating fully feaured writer environment
- Allows editors easy embeds of videos, photography, or social media;
- Block-based theme with six design variations;
- Created by Automattic, the team behind WordPress;
- Fast, clean, feature rich and a collaboration with Google News;
- Would be included free IF Metro moves to WordPressVIP;
- Tied closely with Google Analytics, Yoast, and SEO best practices;
- Metro can monetize if desired (Google Ads) as a fundraising option
This attractive, dynamic Magazine style layout offers an everchanging landing page that editors have maximum control to modify as the news warrants it.
| Client | Metro |
| Published | Sept 2009, Oct 2024 |
| Builder | Gutenberg/FSE |
| Theme | Newspack |