Joe A Simpson Jr LLC

As the Los Angeles County Metropolitan Transportation Authority’s largest department presence on the Metro.net website and with the site facing serious technical issues due to deprecated technology, a decision was made to move their content to its own site.

Showcasing an Award-Winning Collection

Metro Art Department offers “a diverse range of site-specific artworks is integrated into the growing Metro system, improving the quality of transit environments and creating a sense of place. From photography installations to onboard posters, art tours, and live performances, our multi-faceted arts programs add vibrancy and engage communities throughout Los Angeles”.

Moving to WordPress

With our one pages, images, and other assets online, developing a strategy to display this massive collection in a user-friendly way that:

• Seamlessly ingests social media and offers a simple editorial process that encourages non-technical uses to publish more frequently.
• Allows users to find information by artist, piece title, route or line, or through an improved site flow and calls to actions;
• Organize the collection in a magazine-style layout that offers flattering images and videos; and
• Integrate stories form Metro’s high traffic news blog, the Source;
• Offers ability to translate all website content into Title IV languages to meet government mandates;
• Harness the power of categories, tags, breadcrumbs, and alphabetized menus to help surface such a large amount of content; and
• Seamlessly ingests social media and offers a simple editorial process that encourages non-technical uses to publish more frequently.